This ad campaign has certainly been an interesting experience!
We’ve taken a pretty good-sized piece of real estate in the front section of the Sunday Register Guard for the last three weeks, and have received nothing but positive response. Two or three mentions from colleagues and acquaintances each day!
One of our dear dancer friends took me aside in dance class yesterday and related how effective she suspected it was being (yes). As a former English teacher and editor, she remarked how clear the sections are, and how interesting the information is – she said she learned a lot about what I do and care about. And she would recommend me to anyone who wanted to talk to someone about important matters of their finances. She liked the playful nature of the photo; and that it was important information, but I didn’t take myself too seriously. Nice.